Marketing Lead
- Full-time
- On-site
- Tehran
- Marketing
We are building out the marketing team for Dastyar and Houshang, and we want a marketing lead on that team. We are looking for someone who gets their hands on the work, takes growth and performance seriously, decides from data, and also has creativity and a real feel for brand.
The Dastyar marketing team is small right now. We hope you will make it larger, and later lead it.
Your mission
Your main mission is to grow the number of users and increase activation among current users of Dastyar and Houshang.
Along the way, you have three priorities:
- Grow the user base
- Build the marketing infrastructure and system
- Develop brand, social, and advertising
What you will do
- Design and run growth and user-acquisition programs
- Design, run, and improve performance marketing campaigns
- Manage and allocate the advertising budget from data and return
- Analyze CAC, CPA, conversion, retention, ROAS, and other growth metrics
- Design and run growth experiments
- Find and test new channels for acquiring and activating users
- Analyze how people use the product and find where they drop out of the funnel
- Work closely with the product team to improve activation and retention
- Build tracking, attribution, dashboards, and the rest of the marketing infrastructure
- Lead social media and work with the current social team
- Help develop the brand and creative campaigns
- Turn user data and insight into new ideas for growth
- Plan and manage the marketing budget
- Propose ideas and take an active part in setting marketing strategy
- Document the work, build processes, and turn what works into systems that can be repeated
Who we are looking for
If these describe you, we are probably a good match:
- At least a few years of real experience in marketing, growth, or performance marketing
- Strong command of performance marketing
- A data-driven mind, and the ability to analyze data and decide from it
- Alongside the data, a creative mind that comes up with ideas
- Real experience running campaigns and managing an advertising budget
- A solid grasp of funnel, acquisition, activation, and retention
- Ability to set KPIs and measure the result of marketing work
- Ability to work with the product team and turn product problems into growth opportunities
- Ability to manage and lead social media
- High ownership, and the ability to move the work forward without detailed instructions
- Comfortable doing the work yourself, with the potential to manage a team
Experience at a technology company is a serious plus
How the role grows
In the first months we expect you to do the work yourself. Over time you will own more of growth and marketing, and as the team gets larger your focus moves from doing the work directly to building the system, managing people, and leading marketing strategy.
How we work together
- Type: Full-time
- Level: Mid / Senior
- Location: Tehran
- Team: Marketing / Growth
If you are missing one or two items on the list but have real work to show, write to us anyway.
